les liens invisibles

Statement

While the olympic curtain softly falls on the chinese repression in Tibet, the imaginary art-group Les Liens Invisibles celebrates the upcoming Olympic Games with a new fake-based hybridation between art, activism and advertising strategies.

Exploiting the global visibility of the Olympic Brand, the ambiguous www.peking2008.com domain is used by Les Liens Invisibles as a powerful advertising medium to subvert attention economy mechanisms and to promote the tactical (ab)use of fake-publishing as a new paradoxical way to reclaim the Truth.

• Have a look at the advertising space > https://artworks.lesliensinvisibles.org/peking2008.com
• Watch the fake-based advertising spot > https://artworks.lesliensinvisibles.org/peking2008.com/ad/
• Exclusive! Become a counter-olympic sponsor (*) > https://artworks.lesliensinvisibles.org/peking2008.com/sponsors/
• Have a fake publishing demonstration. Wear the Olympic Mask > http://fake.isafake.org/2008/05/19/peking2008/
• Want more? Discover new fake-themes > http://fake.isafake.org/category/themes/

(*) Please note that all offers from sponsors will cover the cost of renting the domain.

Video

Media Coverage