Subvertr @ My Own Private Reality

5.01.2007 | Exhibitions

Growing up online in the 90s and 00s

12 May – 1 July 2007

Press Conference: Friday, 11 May 2007, 11 a.m.
Opening: Friday, 11 May 2007, 7 p.m.

In the last decade, the Internet has become one of the most important tools of the information society and has changed our culture. With the ever-increasing democratisation of the media, new social communi*ties based in the global network have emerged, which operate with their own rules. These new *Social softwares* are the communica*tion tools by which interaction and collaboration online takes place, yet their use is regulated more through social conventions than genuine software

Participatory platforms, such as MySpace, YouTube, or Second Life, have become an important part of the online culture. In order to upload content on these websites users today do not need specialist technical knowledge and can more easily play a crucial role in the creation of networks. The so called *web 2.0* offers a space for private opinions to be globally shared. New forms of communication arise from this development – individual, personal styles, which create a new form of authenticity.

The exhibition MY OWN PRIVATE REALITY demonstrates how artists are using the web to discuss and engage with social software and the effects it has in the offline/real world. The net-based works included in the exhibition deal with online developments of the last ten years and discuss the new distinctions between private and public, the identity structuring potential of the Internet and the possibility that today one*s own private thoughts are so easily made public. The featured works are not all web-based, but they all reflect the phenomenon of social communities on the Internet and its widely discussed democratisation, which seems to go hand in hand with these new uses. MY OWN PRIVATE REALITY is an interface for the manifold possibilities of networked thinking and acting.

The works in the exhibition have been selected by Sabine Himmelsbach and Sarah Cook, whose involvement as co-curator has been supported by her work with the online resource for curators of new media, CRUMB (

Artists in the exhibition:
Cory Arcangel, Jonah Brucker-Cohen / Mike Bennett, Nick Crowe, Exonemo, Ute Hörner / Mathias Antlfinger, Humanbeans, Miranda July / Harrell Fletcher, Olia Lialina / Dragan Espenschied, Les Liens Invisibles, Jillian Mcdonald, Marisa Olson, Tanja Ostojic, Annina Rüst, Thomson & Craighead, / Paolo Cirio / Alessandro Ludovico, Angie Waller

The exhibition is sponsored by Land Niedersachsen and EWE Stiftung.


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